BET Digital to Bring Hip Hop fans the Ultimate Online Companion Experience with An All-Access Pass to the Red Carpet, Behind-The-Scenes Content, Deep Social Media Integrations and More!

Log On Now to BET.com/HipHopAwards to get the latest and greatest from Hip Hop’s Biggest Celebration of the Year!

BET HIP HOP AWARDS 2013 DIGITAL HEAT

BET digital is raising the bar once again by bringing fans the ultimate Hip Hop digital experience leading up to, during and post the “BET HIP HOP AWARDS 2013” (#hiphopawards). BET.com/HipHopAwards is the official site for the “BET HIP HOP AWARDS 2013” where fans can visit to get up-to-date info on this year’s show and take a look back on past

BET Hip Hop Awards. BET.com is complimenting the on-air tent pole event with its series of interactive timelines, exclusive video content, games and quizzes leading up to the show. Hosted by hip hop trailblazer “Snoop Dogg” AKA ‘Uncle Snoop,’ the “BET HIP HOP AWARDS 2013” will honor the biggest names in hip hop, while also recognizing new and exciting rising talent including Kendrick Lamar, 2 Chainz, French Montana, “I AM HIP HOP” Award recipient MC Lyte, Diddy and many more. The “BET HIP HOP AWARDS 2013” premieres Tuesday, October 15, 2013 at 8 PM ET/PT followed by the back-to-back premiere of “Real Husbands of Hollywood” at 10 PM ET/PT.

BET.com’s “BET HIP HOP AWARDS 2013” digital offerings include:

• Red Carpet Exclusive Interviews:

Hosted by BET.com correspondent Tahiry Jose (Love & Hip Hop)

https://www.bet.com/video/hiphopawards/2013/exclusives/red-carpet-goes-green.html

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• Exclusive All Access and Behind The Scenes

Photos:Photo Flipbooks Include: Show Highlights, Rehearsals, Hip Hop Over The Years, Red Carpet, I Rocked The Party and much more!
To View Click on https://www.bet.com/shows/hip-hop-awards/photos.html

To get a sneak peek at the Cypher 2013 line-up go to: https://www.bet.com/shows/hip-hop-awards/2013/photos/show/the-cypher-line-up-2013.html

• BET.com/HipHopAwards is your source for all things “cypher”

• Click on the image above NOW to watch an exclusive digital cypher featuring Astro, Asia Sparks, Bad Lucc and Problem.

• Upcoming exclusive content include “Behind The Cypher” – one-on -one interviews with Cypher participants & “Inside The Cypher” – In depth behind-the-scenes interview with cypher participants about their cyphers.

• Also, BET.com will showcase all the cyphers from “BET HIP HOP AWARDS 2013” immediately following the show.

• I am Hip Hop Award Presented by Sprite dedicated page. MC Lyte is this year’s “I am Hip Hop” Award recipient.

• Full list of BET Hip Hop Awards nominees & performers.

Social Media Initiatives include:
• On Instagram, Twitter, Facebook & Tumblr
• BET social media will feature exclusive video content that include cyphers and show performances, #12daysofhiphop – a social media dedicated countdown to hip hop’s biggest night and past cypher memes.

• #thisishiphop
• Dedicated hash tag on Instagram and Tumblr that gives fans a voice to share what is hip hop to them.

• Join the conversation on social media by logging on to BET’s multiple social media platforms: by using hashtag: #HipHopAwards; follow us on Instagram, Twitter & Tumblr @BET & @HipHopAwards and like the fan page on Facebook at facebook.com/HipHopAwards

Last year, BET HIP HOP AWARDS ‘12 telecast reigned supreme in the social media and digital world with millions of tweets regarding the awards. According to Trendrr.tv, the BET HIP HOP AWARDS ’12 was the #1 Social TV program on cable for October 9, 2013 with more than 2.6 million interactions. Over 75 worldwide top trending topics on Twitter were traced back to the telecast’s explosive cyphers and performances including “DMX Voice,” “HipHopAwards” and “2chainzplayingpiano.” The BET HIP HOP AWARDS ‘12 also set a record for BET.com traffic—double digit year-over-year growth in page views (84%), daily unique visitors (33%) and video views (18%). On mobile, the first ever BET HIP HOP AWARDS ‘12 app received over 300,000 downloads.

To become a BET.com member and register for our BET Newsletter log on to https://www.bet.com/register.html

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