MUSIC MATTERS MAIN STAGE PERFORMANCES INCLUDE JUVENILE, MYSTIKAL, KIDD KIDD, NAPPY ROOTS, KEVIN GATES, RETRO, GLAM, TARON JOHNSON AND MORE

As part of Music Matters’ initiative to provide a platform for emerging artists & DJ’s to showcase their talent, Music Matters will join forces with A3C, the preeminent hip-hop festival taking place over 5 days at dozens of venues throughout Atlanta, GA, on Friday, October 10, 2014.

For the fourth consecutive year Music Matters brings premiere talent to the festival including Juvenile, Mystikal, Kidd Kidd, Nappy Roots, Kevin Gates, Retro and DJ Spicoli to the main stage.

Music Matters x A3C Festival  431 Edgewood Avenue 8pm – 11pm ET October 10, 2014

In addition, two Music Matters artists, Oakland femcee GLAM and Washington, D.C. conscious rapper Taron Johnson will also bring the heat to the main stage.

“Music Matters has a great history of showcasing the next superstars in hip hop down at A3C,” said Kelly G. Griffin, Senior Director of Music Programming, BET Networks. “We are proud to return on the 10^th year anniversary to bring more exciting new hip hop stars alongside legendary southern performers Juvenile and Mystical. It’s been years since they have performed in Atlanta and we anticipate this being a goose bump, can’t-miss historical moment in hip hop.”

Follow Music Matters using hasthag #MMShowcase on Twitter @BETMusicMatters as well as Facebook at facebook.com/BETMusicMatters

About BET Music Matters

Launched in 2010, the BET Music Matters initiative highlights emerging new artists by showcasing their talents through live performances including monthly showcases and the Music Matters Tour.  Music Matters has helped propel the careers of artists such as Kendrick Lamar, Marsha Ambrosius, Miguel, J. Cole, K. Michelle, Melanie Fiona, Estelle, Elle Varner, Eric Roberson, Big K.R.I.T., Emeli Sande’, Luke James, Stalley, Mali Music, Astro Kid and more.

About A3C:

Winner of Creative Loafing’s 2014 “Best Of Atlanta,” the A3C [All 3 Coasts] Festival is a 360-degree celebration of Hip-Hop culture. The preeminent hip-hop festival in the US, A3C has grown from a local showcase to an amazing cultural experience and is celebrating 10 years in the game. Today, A3C is one of the largest hip-hop events in the world with performances from well over 500 artists, including: legends, rising stars, trendsetters, up-and-comers and aspiring talent from across the world. Founded in 2005, the 5 day festival encompasses all aspects of hip-hop culture: music, art, film, style, education and more. During the day attendees are able to connect with – and learn from – tastemakers, icons, organizations, brands and industry leaders, while the evenings and nights are filled with special events, parties and performances from some of the biggest and best hip-hop artists in the world.

BET MUSIC MATTERS 2014 A3C FESTIVAL ATLANTA

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