SNEAKERCON JOINS THE BET EXPERIENCE AT L.A. LIVE SATURDAY, JUNE 28 – SUNDAY, JUNE 29

BET EXPERIENCE AT L.A. LIVE TAKES PLACE JUNE 27-29, 2014

AEG and BET NETWORKS have announced the line-up for the highly anticipated BET Experience Fan Fest events, including the Celebrity Basketball Game sponsored by Sprite®, SneakerCon, Slam Dunk contest, and Youth Basketball Clinics taking place at the Los Angeles Convention Center on Saturday, June 28 and Sunday, June 29, 2014.

All of the Sprite® Basketball Court initiatives are free for fans as part of the BET Experience Fan Fest and require no registration to attend.  Sprite® will be on hand to keep fans refreshed on and off the court.

Talent slated to participate in Saturday’s Sprite® Celebrity Basketball Game includes: Snoop Dogg, Mike Epps, Flex Alexander, Brandon T. Jackson, Jay Ellis, Tank, Cory Hardrict, Bobby V, JB Smoove, Ben Lyons, Tammy “T-Time” Brawner, LaSean McCoy, Cedric Ceballos, Cory Maggette, Terrell Owens and Anthony Lewis.

Hosted by actor, comedian and writer Chris Spencer, the event will feature music by NBA All Star and celebrity DJ Ron “Metta World Peace” Artest.

Teams in the Sprite® Celebrity Basketball Game will be coached by Washington Redskins’ WR DeSean Jackson and New York Knicks power forward Kenyon Martin.  The game will be streamed LIVE on https://www.BET.com. 

The afternoon will feature a youth basketball clinic with former NBA Star Cedric Ceballos and WNBA All Stars Nneka Ogwumike and Tammy “T-Time” Brawner.  BET will also curate a basketball slam dunk competition showcasing various champions from across the country. 

This year’s Sprite® Slam Dunk Contest will be judged by 1992 NBA Slam Dunk Contest champion Cedric Ceballos along with Terrence Ross and Nneka Ogwumike and will feature a performance by DLow. 

The celebrity judges will score dunks based on creativity, crowd interaction and other metrics.

BET Experience at L.A. LIVE is excited to partner with Sprite® as the sponsor of  SneakerCon—an anchor of the BETX Fan Fest on Saturday, June 28 and Sunday, June 29 from 12pm – 9pm. SneakerCon is the premier traveling event for sneaker connoisseurs to buy, sell and trade some of the most sought after collectible sneakers on the market.

Sneaker and hip-hop cultures are synonymous, so we’re inviting “sneaker lovers” to bring their kicks collection to the SneakerCon at BET Experience.

There will be special exhibits of celebrities and professional athlete’s sneaker collections.

At the 2014 BET Experience Fan Fest fans can link together with their favorite celebrities under a common love for sneaker culture.

BET EXPERIENCE CELEBRITY BASKETBALL GAME LIVE

To have exclusive access to the best seats and roll like a true VIP throughout the weekend, a limited number of VIP Packages are available. Both the Gold and Diamond VIP Packages include the only public access to purchasing “BET Awards” tickets.  Get the best of everything with the Diamond Package that includes hospitality throughout the weekend, a special “BET Awards” red carpet experience and much more!  Visit betexperience.com/VIP for more information.

All information about the BET Experience at L.A. LIVE presented by Coca-Cola® can be found at BETExperience.com.  Guests can purchase tickets and sign up for the BET Experience at L.A. LIVE newsletter to receive updates and announcements before they are available to the general public.  Follow the Experience on Twitter @betexperience.

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